A neighbourhood shop should begin with the customers it sees most often. Consider their preferred fits, occasions, budgets and shopping frequency before adding unfamiliar styles to the assortment.
Balance dependable everyday garments with a smaller selection of seasonal or trend-led pieces. This gives shoppers variety while keeping the core of your stock easier to sell and replenish.
Review the assortment regularly instead of relying only on instinct. Basic notes on customer questions, popular sizes and slow-moving products can improve your next wholesale purchase.